Communication and Advocacy Strategy
The SUN Yemen platform developed the MSNAP and a Common Results Framework (CRF) associated with it. These efforts are supported by this National Communication and Advocacy Strategy (CAS) informed by SUN Yemen’s Communications and Advocacy Working Group (CAWG) which consists of experts from Line Ministries, civil society and international development partners.
Communications and Advocacy strategic framework
The overall strategic framework for the CAS is presented. It identifies four strategic areas linked to the two components of advocacy and SBCC.
Firstly, Communications and Advocacy (targets decision makers):
- Policies and regulations.
- Political commitment making and financing.
Secondly, SBCC (targets households, mothers, other caregivers etc ):
- National public awareness campaigns.
- Household and community-level behaviour change.